diff --git a/client/src/entities/product/ui/ProductCard.tsx b/client/src/entities/product/ui/ProductCard.tsx
index 1d914bc..72c32eb 100644
--- a/client/src/entities/product/ui/ProductCard.tsx
+++ b/client/src/entities/product/ui/ProductCard.tsx
@@ -18,7 +18,7 @@ import type { Swiper as SwiperType } from 'swiper/types'
 
 type Props = { product: Product; mediaHeight?: number; actions?: ReactNode }
 
-const ProductCardInner = ({ product, mediaHeight = 300, actions }: Props) => {
+const ProductCardInner = ({ product, mediaHeight = 390, actions }: Props) => {
   const navigate = useNavigate()
   const isMobile = useMediaQuery('(max-width:600px)')
   const swiperRef = useRef<SwiperType | null>(null)
@@ -78,7 +78,7 @@ const ProductCardInner = ({ product, mediaHeight = 300, actions }: Props) => {
     >
       <Box sx={{ position: 'relative' }}>
         {imageUrls.length ? (
-          <Box onMouseMove={!isMobile ? onMouseMove : undefined} sx={{ height: mediaHeight, overflow: 'hidden' }}>
+          <Box onMouseMove={!isMobile ? onMouseMove : undefined} sx={{ width: '100%', aspectRatio: '3/4', maxHeight: mediaHeight, overflow: 'hidden' }}>
             <Swiper
               slidesPerView={1}
               spaceBetween={16}
@@ -86,7 +86,7 @@ const ProductCardInner = ({ product, mediaHeight = 300, actions }: Props) => {
               onSwiper={(s) => {
                 swiperRef.current = s
               }}
-              style={{ width: '100%', height: mediaHeight, overflow: 'hidden' }}
+              style={{ width: '100%', height: '100%', overflow: 'hidden' }}
             >
               {imageUrls.map((url) => (
                 <SwiperSlide key={url}>
@@ -94,7 +94,7 @@ const ProductCardInner = ({ product, mediaHeight = 300, actions }: Props) => {
                     className="product-card__media"
                     sx={{
                       width: '100%',
-                      height: mediaHeight,
+                      height: '100%',
                       transition: 'transform 320ms ease',
                       '@media (prefers-reduced-motion: reduce)': { transition: 'none' },
                       userSelect: 'none',
@@ -104,7 +104,7 @@ const ProductCardInner = ({ product, mediaHeight = 300, actions }: Props) => {
                     <OptimizedImage
                       src={url}
                       alt={product.title}
-                      sizes={`(max-width: 600px) ${mediaHeight}px, (max-width: 1024px) ${Math.round(mediaHeight * 1.5)}px, ${mediaHeight}px`}
+                      sizes="(max-width: 600px) 100vw, (max-width: 1024px) 50vw, 33vw"
                       sx={{
                         width: '101%',
                         height: '100%',
@@ -120,7 +120,9 @@ const ProductCardInner = ({ product, mediaHeight = 300, actions }: Props) => {
           <CardMedia
             component="div"
             sx={{
-              height: mediaHeight,
+              width: '100%',
+              aspectRatio: '3/4',
+              maxHeight: mediaHeight,
               bgcolor: 'grey.50',
               display: 'flex',
               alignItems: 'center',
diff --git a/client/src/pages/home/lib/use-product-filters.ts b/client/src/pages/home/lib/use-product-filters.ts
index 46edcc7..fd2fa4f 100644
--- a/client/src/pages/home/lib/use-product-filters.ts
+++ b/client/src/pages/home/lib/use-product-filters.ts
@@ -13,7 +13,6 @@ export function useProductFilters() {
   const [pageSize, setPageSize] = useState(12)
   const [priceMinRub, setPriceMinRub] = useState('')
   const [priceMaxRub, setPriceMaxRub] = useState('')
-  const [cardScale, setCardScale] = useState<70 | 90 | 110 | 130>(90)
 
   useEffect(() => {
     const t = window.setTimeout(() => {
@@ -54,10 +53,6 @@ export function useProductFilters() {
     setPage(1)
   }
 
-  const handleCardScaleChange = (v: number) => {
-    if (v === 70 || v === 90 || v === 110 || v === 130) setCardScale(v as 70 | 90 | 110 | 130)
-  }
-
   const resetFilters = () => {
     setCategorySlug('')
     setQInput('')
@@ -65,7 +60,6 @@ export function useProductFilters() {
     setPriceMinRub('')
     setPriceMaxRub('')
     setPageSize(12)
-    setCardScale(90)
     setMoreOpen(false)
   }
 
@@ -86,7 +80,6 @@ export function useProductFilters() {
     pageSize,
     priceMinRub,
     priceMaxRub,
-    cardScale,
     setPage,
     setQInput,
     setMoreOpen,
@@ -95,7 +88,6 @@ export function useProductFilters() {
     handlePageSizeChange,
     handlePriceMinChange,
     handlePriceMaxChange,
-    handleCardScaleChange,
     resetFilters,
     toCents,
   }
diff --git a/client/src/pages/home/ui/HomePage.tsx b/client/src/pages/home/ui/HomePage.tsx
index 1786265..340f7b4 100644
--- a/client/src/pages/home/ui/HomePage.tsx
+++ b/client/src/pages/home/ui/HomePage.tsx
@@ -64,7 +64,6 @@ export function HomePage() {
   const products = productsQuery.data?.items ?? []
   const total = productsQuery.data?.total ?? 0
   const totalPages = Math.max(1, Math.ceil(total / filters.pageSize))
-  const mediaHeight = Math.round(300 * (filters.cardScale / 100))
 
   return (
     <Box>
@@ -100,8 +99,8 @@ export function HomePage() {
       {productsQuery.isLoading && (
         <Grid container spacing={2} sx={{ mt: 2 }}>
           {[1, 2, 3].map((i) => (
-            <Grid size={{ xs: 12, sm: 6, md: 4 }} key={i}>
-              <Skeleton variant="rectangular" height={360} />
+            <Grid size={{ xs: 12, sm: 6, md: 3 }} key={i}>
+              <Skeleton variant="rectangular" sx={{ width: '100%', aspectRatio: '3/4' }} />
             </Grid>
           ))}
         </Grid>
@@ -128,10 +127,9 @@ export function HomePage() {
         <>
           <Grid container spacing={2} sx={{ mt: 1 }}>
             {products.map((p) => (
-              <Grid size={{ xs: 12, sm: 6, md: 4 }} key={p.id}>
+              <Grid size={{ xs: 12, sm: 6, md: 4, lg: 3 }} key={p.id}>
                 <ProductCard
                   product={p}
-                  mediaHeight={mediaHeight}
                   actions={!isAdmin && p.quantity > 0 ? <ToggleCartIcon productId={p.id} /> : undefined}
                 />
               </Grid>
diff --git a/client/src/pages/home/ui/ProductFilters.tsx b/client/src/pages/home/ui/ProductFilters.tsx
index 70ba964..b0014bc 100644
--- a/client/src/pages/home/ui/ProductFilters.tsx
+++ b/client/src/pages/home/ui/ProductFilters.tsx
@@ -3,7 +3,6 @@ import Box from '@mui/material/Box'
 import Button from '@mui/material/Button'
 import Chip from '@mui/material/Chip'
 import Collapse from '@mui/material/Collapse'
-import Divider from '@mui/material/Divider'
 import FormControl from '@mui/material/FormControl'
 import InputAdornment from '@mui/material/InputAdornment'
 import InputLabel from '@mui/material/InputLabel'
@@ -12,9 +11,6 @@ import Paper from '@mui/material/Paper'
 import Select from '@mui/material/Select'
 import Stack from '@mui/material/Stack'
 import TextField from '@mui/material/TextField'
-import ToggleButton from '@mui/material/ToggleButton'
-import ToggleButtonGroup from '@mui/material/ToggleButtonGroup'
-import Typography from '@mui/material/Typography'
 import { Search, SlidersHorizontal } from 'lucide-react'
 import type { Category } from '@/entities/product/model/types'
 import type { UseProductFiltersResult } from '../lib/use-product-filters'
@@ -32,7 +28,6 @@ export function ProductFilters({
   pageSize,
   priceMinRub,
   priceMaxRub,
-  cardScale,
   categories,
   categoriesLoading,
   setQInput,
@@ -42,7 +37,6 @@ export function ProductFilters({
   handlePageSizeChange,
   handlePriceMinChange,
   handlePriceMaxChange,
-  handleCardScaleChange,
   resetFilters,
 }: Props) {
   const categoriesForFilter = useMemo(() => {
@@ -188,39 +182,6 @@ export function ProductFilters({
             </FormControl>
           </Stack>
 
-          <Divider />
-
-          <Box
-            sx={{
-              display: 'flex',
-              flexDirection: { xs: 'column', sm: 'row' },
-              gap: 1.5,
-              alignItems: { sm: 'center' },
-              justifyContent: 'space-between',
-            }}
-          >
-            <Typography variant="subtitle2">Масштаб карточек</Typography>
-            <ToggleButtonGroup
-              exclusive
-              size="small"
-              value={cardScale}
-              onChange={(_, v) => handleCardScaleChange(v)}
-              sx={{
-                alignSelf: { xs: 'flex-start', sm: 'auto' },
-                '& .MuiToggleButton-root': { px: 1.5, fontWeight: 600, textTransform: 'none' },
-                '& .MuiToggleButton-root.Mui-selected': {
-                  bgcolor: 'primary.main',
-                  color: 'primary.contrastText',
-                  '&:hover': { bgcolor: 'primary.dark' },
-                },
-              }}
-            >
-              <ToggleButton value={70}>S</ToggleButton>
-              <ToggleButton value={90}>M</ToggleButton>
-              <ToggleButton value={110}>L</ToggleButton>
-              <ToggleButton value={130}>XL</ToggleButton>
-            </ToggleButtonGroup>
-          </Box>
         </Paper>
       </Collapse>
     </Stack>
diff --git a/client/src/pages/product/ui/ProductPage.tsx b/client/src/pages/product/ui/ProductPage.tsx
index 7025c6c..5c7e01a 100644
--- a/client/src/pages/product/ui/ProductPage.tsx
+++ b/client/src/pages/product/ui/ProductPage.tsx
@@ -57,7 +57,7 @@ export function ProductPage() {
   if (productQuery.isLoading) {
     return (
       <Box sx={{ display: 'flex', flexDirection: 'column', gap: 2 }}>
-        <Skeleton variant="rectangular" height={525} />
+        <Skeleton variant="rectangular" sx={{ width: '100%', aspectRatio: '3/4' }} />
         <Skeleton variant="text" width="60%" />
         <Skeleton variant="text" width="40%" />
         <Skeleton variant="text" />
@@ -72,121 +72,128 @@ export function ProductPage() {
 
   return (
     <Box>
-      <Box sx={{ display: 'flex', flexDirection: 'column', gap: 3 }}>
-        {imageUrls.length > 0 ? (
-          <Box
-            sx={{
-              borderRadius: '20px 20px 12px 12px',
-              overflow: 'hidden',
-              border: 'none',
-              boxShadow: '0 4px 20px rgba(0,0,0,0.08)',
-              bgcolor: 'background.paper',
-            }}
-          >
-            <Swiper modules={[Navigation]} navigation style={{ width: '100%', height: 525 }}>
-              {imageUrls.map((url, idx) => (
-                <SwiperSlide key={url}>
-                  <Box
-                    onClick={() => {
-                      setViewerIndex(idx)
-                      setViewerOpen(true)
-                    }}
-                    sx={{
-                      width: '100%',
-                      height: 525,
-                      cursor: 'zoom-in',
-                      userSelect: 'none',
-                    }}
-                  >
-                    <OptimizedImage
-                      src={url}
-                      alt={p.title}
-                      sizes="(max-width: 600px) 320px, (max-width: 1024px) 640px, 1024px"
+      <Stack direction={{ xs: 'column', md: 'row' }} spacing={{ xs: 3, md: 4 }}>
+        <Box sx={{ flex: { md: '1 1 50%' }, minWidth: 0 }}>
+          {imageUrls.length > 0 ? (
+            <Box
+              sx={{
+                borderRadius: '20px 20px 12px 12px',
+                overflow: 'hidden',
+                border: 'none',
+                boxShadow: '0 4px 20px rgba(0,0,0,0.08)',
+                bgcolor: 'background.paper',
+                width: '100%',
+                aspectRatio: '3/4',
+              }}
+            >
+              <Swiper modules={[Navigation]} navigation style={{ width: '100%', height: '100%' }}>
+                {imageUrls.map((url, idx) => (
+                  <SwiperSlide key={url}>
+                    <Box
+                      onClick={() => {
+                        setViewerIndex(idx)
+                        setViewerOpen(true)
+                      }}
                       sx={{
                         width: '100%',
                         height: '100%',
-                        objectFit: 'cover',
+                        cursor: 'zoom-in',
+                        userSelect: 'none',
                       }}
-                    />
-                  </Box>
-                </SwiperSlide>
-              ))}
-            </Swiper>
-          </Box>
-        ) : (
-          <Box
-            sx={{
-              height: 525,
-              borderRadius: 2,
-              overflow: 'hidden',
-              border: 1,
-              borderColor: 'divider',
-              bgcolor: 'grey.100',
-              display: 'flex',
-              alignItems: 'center',
-              justifyContent: 'center',
-            }}
-          >
-            <Typography color="text.secondary">Нет фото</Typography>
-          </Box>
-        )}
-
-        <Box sx={{ display: 'flex', gap: 1, flexWrap: 'wrap' }}>
-          {p.category?.name && <Chip label={p.category.name} />}
-          {p.quantity > 0 && <Chip label="В наличии" color="success" />}
-          {p.quantity === 0 && <Chip label="Нет в наличии" color="default" />}
+                    >
+                      <OptimizedImage
+                        src={url}
+                        alt={p.title}
+                        sizes="(max-width: 900px) 100vw, 50vw"
+                        sx={{
+                          width: '100%',
+                          height: '100%',
+                          objectFit: 'cover',
+                        }}
+                      />
+                    </Box>
+                  </SwiperSlide>
+                ))}
+              </Swiper>
+            </Box>
+          ) : (
+            <Box
+              sx={{
+                width: '100%',
+                aspectRatio: '3/4',
+                borderRadius: 2,
+                overflow: 'hidden',
+                border: 1,
+                borderColor: 'divider',
+                bgcolor: 'grey.100',
+                display: 'flex',
+                alignItems: 'center',
+                justifyContent: 'center',
+              }}
+            >
+              <Typography color="text.secondary">Нет фото</Typography>
+            </Box>
+          )}
         </Box>
 
-        {(p.materials?.length ?? 0) > 0 && (
-          <Box>
-            <Typography variant="subtitle2" color="text.secondary" sx={{ mb: 1 }}>
-              Материалы
-            </Typography>
-            <Box sx={{ display: 'flex', gap: 1, flexWrap: 'wrap' }}>
-              {(p.materials ?? []).map((m) => (
-                <Chip key={m} label={m} variant="outlined" />
-              ))}
-            </Box>
+        <Box sx={{ flex: { md: '1 1 50%' }, minWidth: 0, display: 'flex', flexDirection: 'column', gap: 3 }}>
+          <Box sx={{ display: 'flex', gap: 1, flexWrap: 'wrap' }}>
+            {p.category?.name && <Chip label={p.category.name} />}
+            {p.quantity > 0 && <Chip label="В наличии" color="success" />}
+            {p.quantity === 0 && <Chip label="Нет в наличии" color="default" />}
           </Box>
-        )}
 
-        <Typography variant="h3" component="h1" sx={{ fontWeight: 700, letterSpacing: '-0.75px' }}>
-          {p.title}
-        </Typography>
-        <Typography variant="h4" color="primary" sx={{ fontWeight: 700, fontVariantNumeric: 'tabular-nums' }}>
-          {formatPriceRub(p.priceCents)}
-        </Typography>
+          {(p.materials?.length ?? 0) > 0 && (
+            <Box>
+              <Typography variant="subtitle2" color="text.secondary" sx={{ mb: 1 }}>
+                Материалы
+              </Typography>
+              <Box sx={{ display: 'flex', gap: 1, flexWrap: 'wrap' }}>
+                {(p.materials ?? []).map((m) => (
+                  <Chip key={m} label={m} variant="outlined" />
+                ))}
+              </Box>
+            </Box>
+          )}
 
-        {!isAdmin && p.quantity > 0 ? <ToggleCartIcon productId={p.id} size="medium" /> : null}
+          <Typography variant="h3" component="h1" sx={{ fontWeight: 700, letterSpacing: '-0.75px' }}>
+            {p.title}
+          </Typography>
+          <Typography variant="h4" color="primary" sx={{ fontWeight: 700, fontVariantNumeric: 'tabular-nums' }}>
+            {formatPriceRub(p.priceCents)}
+          </Typography>
 
-        {p.description || p.shortDescription ? (
-          <Typography sx={{ whiteSpace: 'pre-wrap' }}>{p.description}</Typography>
-        ) : (
-          <Typography color="text.secondary">Описание появится позже.</Typography>
-        )}
+          {!isAdmin && p.quantity > 0 ? <ToggleCartIcon productId={p.id} size="medium" /> : null}
 
-        <Divider sx={{ my: 2 }} />
+          {p.description || p.shortDescription ? (
+            <Typography sx={{ whiteSpace: 'pre-wrap' }}>{p.description}</Typography>
+          ) : (
+            <Typography color="text.secondary">Описание появится позже.</Typography>
+          )}
+        </Box>
+      </Stack>
 
-        <Typography variant="h6" sx={{ mb: 1 }}>
-          Отзывы
-        </Typography>
-        {p.reviewsSummary && p.reviewsSummary.approvedReviewCount > 0 && (
-          <Stack direction="row" spacing={1} sx={{ alignItems: 'center', mb: 2 }}>
-            <Rating
-              value={p.reviewsSummary.avgRating ?? 0}
-              readOnly
-              precision={0.25}
-              icon={<Star fontSize="inherit" />}
-              emptyIcon={<Star fontSize="inherit" />}
-            />
-            <Typography variant="body2" color="text.secondary">
-              {reviewsCountRu(p.reviewsSummary.approvedReviewCount)}
-            </Typography>
-          </Stack>
-        )}
+      <Divider sx={{ my: { xs: 3, md: 4 } }} />
 
-        <ProductReviewsList productId={id} />
-      </Box>
+      <Typography variant="h6" sx={{ mb: 1 }}>
+        Отзывы
+      </Typography>
+      {p.reviewsSummary && p.reviewsSummary.approvedReviewCount > 0 && (
+        <Stack direction="row" spacing={1} sx={{ alignItems: 'center', mb: 2 }}>
+          <Rating
+            value={p.reviewsSummary.avgRating ?? 0}
+            readOnly
+            precision={0.25}
+            icon={<Star fontSize="inherit" />}
+            emptyIcon={<Star fontSize="inherit" />}
+          />
+          <Typography variant="body2" color="text.secondary">
+            {reviewsCountRu(p.reviewsSummary.approvedReviewCount)}
+          </Typography>
+        </Stack>
+      )}
+
+      <ProductReviewsList productId={id} />
 
       <Dialog fullScreen open={viewerOpen} onClose={() => setViewerOpen(false)}>
         <Box sx={{ position: 'relative', height: '100%', bgcolor: 'black' }}>